Research future content ideas with the Ahrefs content explorer. Ahrefs empowers users to uncover relevant keywords that resonate with their target audience. La forma más fácil de hacer esto es usar una herramienta de test SEO. Through our videos, you'll learn how to grow organic traffic on Googl. It is measured on a scale from 0 to 100, with the latter being the hardest to rank for. Also, most non-Google tools won’t tell you if your incoming link is indexed by Google. 95 per month. io can be a great tool for finding keywords. La forma más fácil de hacer esto es usar una herramienta de test SEO. We’ll show you your current ranking position for that target keyword, important SEO metrics, and the top 10 search results: You can repeat this process for all your target keywords. Just type in a broad keyword like “drone,” hit “Find keywords,” and you’ll see the top 100 most popular keywords. PageSpeed Insights (PSI) is a free tool provided by Google that analyzes a page’s desktop and mobile performance and provides suggestions for improving its speed and user experience. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. The latest tweets from @ahrefsBen je op zoek naar een nieuw paar draadloze oordopjes? Zoek niet verder!. And the top 50 related questions. Large image files. However, SEMrush packs more tools into the screen and you can access plenty of customer support resources right from the dashboard. There is a take-home assignment followed by a face-to-face interview. Today I’m going to be showing you how to use Ahrefs. But thanks to many of you, we’ve come to realize that this update actually caused a decrease in search traffic estimations for many websites. 5 Check performance. Najważniejszą rzeczą którą robi Ahrefs jest wspieranie swojego software’u świetnymi wpisami poradnikowymi na ich blogu i filmami kanale YouTube. Customer Satisfaction: Majestic rated high in customer satisfaction and experience. 2 Check status codes. While its interface isn't geared for beginners, it's a solid. For your monthly subscription on Ahrefs plans, you have 48 hours to ask for a refund. But . You can develop a perfect content strategy. Ubersuggest Vs Ahrefs. These tools are designed to help you improve your website's search engine ranking. Switching to a paid trial is best once a company reaches the mid-market level and needs to focus more on retention than acquiring new users. Ahrefs is a tool that can be used for keyword research, link building, and competitor analysis. This is obviously a slight advantage because the access price is identical to that of Ahrefs. Beberapa fungsi Ahrefs adalah seperti berikut: 1. Pair Ahrefs’ robust backlink database with Surfer SEO’s on-page mastery to concoct a tantalizing SEO recipe. Ahrefs offers live links, index, and high-speed index updates, which Ahrefs considers to be the best. This month we’re introducing a bunch of new features: we now store robots. Takeaway: Moz leans. Ahrefs is a comprehensive SEO tool, which makes it both a valuable addition to your marketing toolset and a beast to learn. Test SEO en série (non recommandé) Le test en série consiste à changer toutes les pages du site d’un coup et de voir ce que ça donne. Winner: Semrush. You don't have to be an SEO pro to rank higher and get more traffic. Dead pages. In Ahrefs, the left hand menu provides easy access to all the different reports that Ahrefs. Option 1 – Find Broken Links with the Ahrefs Audit Tool. You can also connect to data sources from the Supermetrics Hub. GSC only shows up to 16 months of data by default, but Ahrefs will store and show data for longer than that – as long as your GSC account is connected. It gives you a helpful estimate of how many backlinks you'll need to rank for a particular keyword — SEMrush has yet to introduce a similar feature. Esta seleção de ferramentas SEO gratuitas irá ajudá-lo (a) com diversas tarefas de SEO, tais como pesquisa de palavras-chave, SEO on-page, construção de links, entre outras. 5 Enter your Coupon code or a Discount will be automatically applied. Feb 3, 2023 8 min read. 000 monthly searches for the keyword. 1. In our experience, though, SEMrush has better performance. Get a better understanding of your website’s SEO potential with the help of actionable SEO metrics like Search Volume, Keyword Difficulty, and Traffic Value. They basically run analytics, scraping and data storage on the scale of google. So much more (SEMrush is a suite of 55+ digital marketing tools). It’s better to test it on your website. e. Fill your content calendar for weeks, months, or even years in minutes. Book a Free Consult. Therefore, if you want to test an SEO tool before using it, Semrush is a better option than Ahrefs. Generate the code. Less Backlink Data: SEMrush doesn’t have as advanced of a backlink database as Ahrefs so it’s not as useful for that. Ahrefs allows for long-term rank tracking of websites and keyword lists. These tools are designed to help you improve your website's search engine ranking. When it comes to pricing, both these tools have similar pricing plans and the most expensive plan of Ahrefs costs you $999 epr month whereas the most expensive plan from Semrush costs you $499. Crawl your website for SEO issues that can hurt your rankings, including: Missing title tags and meta descriptions. The downside, however, is its complexity – it can be a handful to navigate. Tutorials, FAQs and best practices with tools like Batch Analysis, Link Intersect, Ahrefs Toolbar etc. You have two options here: Change the. This makes Semrush is a better option than Ahrefs if you want to test an SEO tool before using it. Mangools also offers a free 10-day trial that you can use to test out their tools and features. 1 Check indexability. the original 3). Here are some points of comparison: Backlink Analysis: Ahrefs is known for its extensive backlink database and advanced backlink analysis capabilities. You must enter a search term, specify the search engine, and run the test. Розташована в Сінгапурі. My question is, therefore, which one should I trust and use. Ahrefs, on the other hand, has four different plans, but their cheapest one starts from 99$ per month. 3 Check internal linking. It is the highest plan offered by Ahrefs. Full access subscription plans are divided into Lite, Standard, Advanced and Agency. Overall, the dashboard snapshots give a very good picture of inbound link activity. By Helen and 3 others 4 authors 7 articles. To do this, you need to choose sites with good traffic (Organic traffic filter, for example, from 500) and a small number of backlinks (Referral domains filter, for example, up to 5). So, you feel pretty easy to make sense of the data as it relates to your SEO business. Full access subscription plans are divided into Lite, Standard, Advanced and Agency. Ahrefs is a comprehensive SEO tool that allows users to track their website's organic traffic and backlink profile. Pick pricing plan which fits for your needs best. How Ahrefs does SEO: 7 unconventional lessons in product-led content marketing. using this tool you can also spy on a third site and get all important ideas and data from there. We use this tool to SEO Audit our website, and then make the necessary improvements based on the suggestions given by Ahrefs. Duplicate content. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. I just chose ahrefs and stuck. Google search rank trackingSee all keyword rankings for any website or web page. — Gary 鯨理／경리 Illyes (so official, trust me) (@methode) July 21, 2021. Ahrefs is clearly the winner here by a huge margin – a much larger margin than my initial test with just 3 domains highlighted. See your Google Search Console data directly in Ahrefs. Ahrefs originated in 2010 when Dmitry Gerasimenko and his team started it as a blogging platform. Headers. You’ll also get a sense of which Ahrefs package best suits your content marketing requirements. Find links-building opportunities. 8 billion keywords across 10 search engines in 171+ countries. Ahrefs used to have a straightforward pricing model: if you signed up to Lite, you got featured in Lite. The 7 Best Ahrefs Alternatives. There is currently no Ahrefs Free Trial for users to try any of the premium subscription plans. *sigh*. 3. Unlike Ahrefs, SEMrush’s seven-day trial is completely free of charge. Site Explorer 2. Links are not the be all and end all:Unlike Ahrefs, ProRankTracker has a 30-day free trial with all premium features and 100 tracked keywords without linking your bank card, which is great if you want to test the tool without any risks. Depending on the size of your site, this could take a good 20 minutes or so. Find out which software is best for your business today. This means you can risk-free test the waters and decide whether it’s right for you. If you’re trying to check many sites or pages in a short period of time, Ahrefs may slow you down. On-page SEO checker. Ahrefs is arguably a bit easier to use than Semrush, and gives you more digestible, 'at-a-glance' information. If you use a popular content management system (CMS) like WordPress, adding schema to your website is as easy as installing a schema plugin like this one. It offers features such as keyword research, competitor analysis, backlink tracking, and site auditing. All in all, Ahrefs offers quite the insight as long as you do not need data about banner ads, or PLAs. Their SERP features allows us to look into the SERP without manually checking them and their position history chart allows us to look into the position movement over. API. And when we compared the GKP against the top tools, we found that the GKP generates 98. But thanks to many of you, we’ve come to realize that this update actually caused a decrease in search traffic estimations for many websites. Seems like a great tool to me, which is also free. What Ahrefs Does/What Is Ahrefs Used For? Ahrefs is a tool that can be used for keyword research, link building, and competitor analysis. What’s new at Ahrefs? (Dec 2022) By Rebekah Bek. You can see some drop in the impressions, but a larger drop in the. Those that use it a bit will cost you $20/month. 3 active coupon codes for Ahrefs, Black Friday 2023. About. Whether it's blog posts, articles, product descriptions, or social media captions, the tool can assist in generating compelling paragraphs, saving time and effort for content creators. Ahrefs is an all-in-one SEO platform that allows a marketing specialist to analyze large amounts of click data. May 10, 2023 4 min read. This use case can save time and effort in the manual editing. Plans of 🐭and 👨🏻💼! — Micky Thompson (@mickythompson) March 22, 2020Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. In 2021, Google’s Gary Illyes said on Twitter that redirect signals consolidate permanently to the new location after one year. Ahrefs is a great tool for SEO professionals. Ahrefs is clearly the winner here by a huge margin – a much larger margin than my initial test with just 3 domains highlighted. Ahrefs interview details: 5 interview questions and 6 interview reviews posted anonymously by Ahrefs interview candidates. Currently, APIv3 allows you to pull a big range of data from the Site Explorer, Keywords Explorer and SERP Overview endpoints:The Ahrefs dashboard provides a comprehensive overview of your website's SEO performance. 3 Like Comment Share. And The Winner Is… Based on the results of this little test, Moz definitely comes out on top. Data is prominent and their graphics make it easy to understand at a glance. txt and sitemaps in Site Audit, there’s a new target filter in Keyword Ideas. Ahrefs is a suite of tools that contains “the largest index of live links. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. A simple dot . Compare features, pricing, and functionality to find the. Mobile-first indexing means that Google uses a smartphone user-agent to crawl pages and they store the content seen on mobile for indexing and ranking websites. Ahrefs all-in-one SEO toolset can help users with: Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords. No sign-up is required, and it’s completely free of charge. Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. As such, we scored ahrefs popularity level to be Limited. The keyword tool work with a 100% free 7-day trial you can get by clicking here. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Dead pages. They have removed the keywords reports, and the organic one is kinda annoying earlier it was easy and nice not even sure why would they do that. With just one Ahrefs premium membership, you can replace Long Tail Pro, Buzzsumo, KWFinder, and Moz altogether. Rank Math. Ultimate Guide and Review of Ahrefs for 2023. Step 3: Give up. Moz offers a generous 30-day free trial. Users on any paid plan can test Ahrefs API by running a limited set of free test queries. That makes the entire test biased in Majestic’s opinion; The data set was very small with just 3 sites analysed and compared; The results could not be independently verified; And they were right! So then re-conducted the experiment on an altogether BIGGER scale (1 million domains vs. Winner: Tie. I am going to be doing tutorials for all the different tools that I use about 30 plus tools for a month give or take when I do. Step. The price of the plan is $399 per month. The toolset includes a powerful backlink analysis tool, site audit tool, keyword research tool, and content explorer. It used to provide a 7-day trial of all the tools & features for $7. The main difference between them is the user interface. Toggle navigation. It’s easy to overcomplicate the process of choosing a domain. Powered by industry-leading link data. If you already use a plugin like Rank Math, you can use its. My question is, therefore, which one should I trust and use moving. Salah satu faktor penting dalam menerapkan strategi SEO yaitu menjalankan analisis domain. In the initial stages, Ahrefs demands a longer time to understand all of its features. Updated: September 29, 2023 7 min read. GSC’s. It has the same quirks as the other testing tools from. Check other websites in . Advanced: Costs $399 per month for 3 users. When using Ahrefs’ Service, you represent that you are of legal age to form a binding contract. That said: To crown one tool the “best”, I need to consider lots of factors like: Ahrefs Lite is the least expensive option, and costs $99 per month. Mangools attempts to present a more modern, barebones approach to competitor analysis and search engine improvement. 9. Ahrefs’ Paraphrasing Tool uses a language model that learns patterns, grammar, and vocabulary from large amounts of text data – then uses that knowledge to generate human-like text based on a given prompt or input. Having technical errors on your website can significantly impact. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. Ahrefs is one of the tools used by the SEO and Digital Marketing industry. 51K subscribers. Ubersuggest: Their Key Differences. Ahrefs Vs Ahrefs Webmaster Tools. com discount codes. Ahrefs is great for analyzing backlink profiles of your competitors and your own. We are interested in looking at the. It has also built the foundation for a series of new widgets. 00 you can test Ahrefs for 7 days will access to all its features. True, you can opt for an annual subscription model and get two months free, but this is still way more expensive and limited by time. It happens when a page is blocked by robots. Find low-competition keywords. A free trial vs paid trial is a better growth tool and should be used when testing the product-market fit, for products dependent on outside capital, and with a small userbase. com registered under . Key Features of Ahrefs. We use it often to identify new opportunities within the market as well as check competitors performance. I took a test drive of the tools and I have to say I’m very. It also generates an on-page SEO report that includes the web page's: Title. It's an all-in-one marketing toolkit offering functionalities far beyond backlink profiling. The new Ahrefs SEO toolbar solves this problem by only loading data for the current tab, and new tabs. If you want to get traffic from search engines, you need to create content about something people search for. Step. Semrush Free Trial 2023 — Worth $119. The last step in Ahrefs’ growth strategy puts the word “marketing” in “content marketing. Earlier in March 2023, we updated our keyword volume estimates with the intention to make them more accurate. Jaugez tout le trafic potentiel d’un sujet. Semrush, on the other hand, has a free version. Ahrefs is a popular SEO and backlink analysis tool that provides insights and information to help improve a website's search engine ranking. 1. So, SEMrush is a more universal toolset compared to Ahrefs. It’s the default tool for many digital marketers. Earlier in March 2023, we updated our keyword volume estimates with the intention to make them more accurate. Full access subscription plans are divided into Lite, Standard, Advanced and Agency. The bottom tier Pro plan starts at around $120 per month, although you can. Ahrefs Pricing. You also agree to: (a) provide true, accurate, current and complete information about yourself as prompted by any applicable Service's registration form (the "Registration Data") and (b) maintain and promptly. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. Furthermore, the tool comes with a free trial period. Content Refined was born from a desire to simplify the process of content creation. Mangools/KWFinder: Best Value. Ahrefs pozwala nam na usprawnienie wszystkich naszych wysiłków SEO. 3/ See keywords that bring you traffic. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. Website audit. 7-day for $7 promotional offer; Access to the Site Audit and Site Explorer tools on a free account; Available in 13 languages;. With its. ; Ahrefs has its own blog. Keyword research and analysis, Topic and Content Ideas. However, the paid version costs a flat $29/month, far less than the monthly $99 you have to shell out for Ahrefs. I think Ahrefs is more honest - Uber Suggest and SEMrush are just too optimistic. Start Ahrefs 7 day trial. 3 After that Enter Your Details. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). 99: $ 399. Ahrefs currently does not offer a free trial. Interview. When it comes to keyword research, all three tools offer powerful features to help you find relevant. Only in paid plan. Our free keyword generator can help you discover 150 keyword ideas for (almost) any keyword. Here are some from last year: Year-over-year. Semrush for local SEO, Semrush is an absolute winner, offering tools for local businesses looking to improve their website’s visibility. 2 Ahrefs vs. But after they recently launched their new pricing plans, the tool can turn outrageously expensive for many users. Ahrefs is a digital marketing tool that is used to analyze websites’ link profiles, keyword rankings, and SEO health. ”. There are currently more than 12 trillion links in the database that. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. 0 is “more granular”. New to Ahrefs or feeling a little lost? Start here ;)Ahrefs Keywords Explorer. Learning Curve: Just like Ahrefs, it can take a little bit to learn how to use all the features and I think SEMrush is a little less user-friendly. Our certification course is currently in beta. Ahrefs will also show you problems such as broken links that could hurt your ranking. Large image files. David Stein, VP of Content and SEO, Wunderman Thompson. Ahrefs users can use Site Audit to analyze websites and find both technical SEO and on-page SEO issues. Free: This option is ideal for small websites or individuals who want to test the software before making a purchase. The tool shows you errors, crawl issues, and makes actionable recommendations. JUMP TO: 1 A Basic Technical SEO Audit With Ahrefs Site Audit Step By Step. Google previously used the content from the desktop version of pages and made this change in response to the increasing number of users accessing. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. if the redirect is broken after 1 y, A will be standing on its own and so will B. Serpstat searches through 2 main search engines, whereas Ahrefs searches through 10. Ahrefs has the largest database of live backlinks. These tools are designed to help website owners, digital marketers, and SEO. #ahrefsreview . The tool has one of the most comprehensive databases of live backlinks. AhrefsBot is a web crawler that compiles and indexes the link database for the Ahrefs digital marketing toolset. Ahrefs is a well know tool worldwide and is used by hundreds of thousands of users worldwide including the giants like Netflix, UBER, Linked In, Adobe, Facebook Etc. Full access subscription plans are divided into Lite, Standard, Advanced and Agency. Web crawlers analyze your site as a search engine does, pointing out where you’re lacking and how to fix the problem. When you finalize the list of keywords you want to track, all you have to do is click “Add keywords”. Its Site Audit Feature crawls websites for over 100 pre-defined SEO points and gives details about everything right or wrong with your website. Look for relevant keywords to target with your content, based on data like search volume and keyword difficulty (KD) While Ahrefs is predominantly focused on SEO, SEMrush offers everything from SEO, PPC, Social Media, content marketing to market research tools. They have removed the keywords reports, and the organic one is kinda annoying earlier it was easy and nice not even sure why would they do that. The left-hand menu allows easy access to various tools and reports for in-depth analysis. And it’s the main reason we stick with Ahrefs, even after its recent updates pissed a lot of people off. in the regex, for example, stands for any character. In many ways, it’s unfair to compare Ahrefs, Semrush and Moz to Google Search Console. By inputting sentences into the tool, users can receive rephrased versions that offer enhanced readability, improved flow, and better overall structure. Annual subscriptions starting at $82/month (personal) and $832/month (agency. However, this SEO tool can be a substitute for various software. HTML tags: missing, duplicate or non-optimal length of title tags, meta descriptions and H1 tags. Pair that with world-class. Over $50M in annual recurring revenue. 99: $ 399. It sucks for link building, but for keyword research it's pretty good. google search console, more accurate data and the reason ahrefs wanted us to connect our sites. – Ahrefs Website Authority Checker. The Future of SEO – Embracing Test Backlinks Ahrefs As we journey through the ever-evolving landscape of SEO, Test Backlinks Ahref stands as a beacon of hope and empowerment. Paid Advertising. 0 reports. Continue writing the content yourself. Identify profitable content opportunities for SEO and content marketing projects. Let’s test it. Analyze your own website and find out why you’re not. Compared to Semrush’s keyword tool, Ahrefs lacks the more complex tools and insights, and isn’t as accurate as Semrush. MozBar. Google previously used the content from the desktop version of pages and made this change in response to the increasing number of users accessing. Ahrefs also offers a 7-day trial for $7, so you can test the tool before committing to a subscription. All three tools are unique in their own way, and the selection depends on your needs (and budget, of. It then analyzes this data to provide valuable insights into various aspects of SEO, such as backlink profiles,keyword rankings, and content performance. User Experience. It gives you a helpful estimate of how many backlinks you'll need to rank for a particular keyword — SEMrush has yet to introduce a similar feature. txt file. Easily find key information in Ahrefs for SEO and business growth. txt and sitemaps in Site Audit, there’s a new target filter in Keyword Ideas reports, use cases are now shown in Content Explorer, and lots more. Ahrefs Review. About Google Keyword Planner, don't we need Google Ad Account for it, or nah? Gonna explore this for sure. I believe that the message on the SERPs hurt the clicks to the pages more than the ranking drops. Standard: Costs $179 per month for 1 user. In the Wins by Subnets test, Ahrefs is also the clear winner finding 306%. The range in number of links needed and other search engine optimization needed to go from spot #10 to #1 can be monumental. The company offers three free utilities to free users: – Ahrefs Backlink Checker. Ahrefs is a leading SEO software suite with a robust list of features, including backlink analysis, keyword research and technical SEO audits. You can use it to analyze how to get more backlinks and use it to help you improve your own link strategy. Armed with its arsenal of tools and features, you can conquer the challenges of the digital realm and elevate your website to new heights. 7-day for $7 promotional offer; Access to the Site Audit and Site Explorer tools on a free account; Available in 13 languages;. You'll use around 10 "credits" for sorting keywords but mostly pay for the same data/report. 000 monthly searches for the keyword, while ahrefs stated 14. Get automated email alerts about your. But our pricing structure has barely changed since 2015. You’ll also find links to useful resources from our SEO Blog and YouTube channel throughout, so you can forge your own path to SEO mastery. JBL - Tune 230NC . This puts Ahrefs above Moz for this feature, especially since Ahrefs can also generate ranking reports the same as Moz. Position explorer lets you check a URL for how it ranks in Google. No Ahrefs Free Trial. Ubersuggest: Best for Beginners. Google Search Console (GSC) is another SEO tool on our list. Backlink Profile. Ahrefs has the worst search volume estimates. Price: Plans range from. You can share your data source. Penguin 4. com What’s new at Ahrefs? (April 2023) By Rebekah Bek May 10, 2023 4 min read This month we’re introducing a bunch of new features: we now store robots. SEMrush. This plan allows you to track up to 100 projects (websites), and you can track 10,000 keywords per project. 1) Check the search volume of your rivals Content editing and enhancement. Unlike Ahrefs, ProRankTracker has a 30-day free trial with all premium features and 100 tracked keywords without linking your bank card, which is great if you want to test the tool without any risks. Interest – When someone expresses interest in your. 2. com show that ahrefs. After all, it is your goal to identify the best possible SERPs (Search Engine Result Pages) in order to develop the best possible SEO strategy and rank your page as high as possible. Then, you have Keywords Explorer, which is an aspect of Ahrefs that you will likely use the most. . After the analysis is complete, go to the “Backlink profile” section and click on “Backlinks”. . Site Explorer’s Overview 2. Or you can upgrade to their Medium, Large, and Premium plans for *$179/month, *$249/month, and *$599/month respectively. Slow pages. ”. You can still use the Mobile-Friendly Test tool for now, but Google has announced it is shutting down in December 2023. Use the interactive graph to see how traffic has progressed both globally and locally in 171 countries. 00. 55 lessons · 7 hr 4 min. St. Craig Deville. Ahrefs is arguably a bit easier to use than Semrush, and gives you more digestible, 'at-a-glance' information. Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools. May 10, 2023 4 min read. works as a full stop symbol. Here are four benefits of running SEO tests: 1. Ahrefs Keyword Explorer offers a trial pack of 7 days for $7 with its full functionality, for such a tool $7 is worth paying the price. Ahrefs works by crawling the web and collecting data on billions of web pages. Ahrefs’ Certification Course. If you want a full suite keyword research tool, then Keysearch is a good option. 2. Slow pages. To save effort, and given that we have a list of compiled URLs, we can use Express Batch Analysis, a utility that is found in the last section of the Ahrefs general menu, generically called “Tools”. I deliberately logged a ticket regarding a minor technical issue I was experiencing with the Keyword Explorer tool. Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. Google Search Console is one of the essential tools in SEO.